Web Site Traffic CIJ Transition?

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Posted on by Gus

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Hi. We have used for years the outbound tracking codes for web traffic on our web domains with outbound code e.g. this article: https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/track-online-behavior

We have switched as much as we can to CIJ (real-time) such as Journey's, emails but need to know the plan on web traffic tracking for CIJ.

Is the plan for the websites to be moved to CIJ or there will be new tracking we have to sub out or ?

In the meantime I assume we keep using the javascript header code. One further question is that if we aren't using outbound forms do we drop the form code part of the tracking or is that needed for CIJ forms as well? Sorry didn't see it in the documentation.

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Outbound to Real-Time Transition

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Web Site Traffic CIJ Transition?

This feature, within Real-time Journeys, is due for Public Preview in November 2024 - https://releaseplans.microsoft.com/en-us/?app=Customer+Insights+-+Journeys&status=planned&planID=3699e112-28ba-ee11-a569-00224827e905

Snapshot from the link is as follows:

With Customer Insights - Journeys, you can now track and leverage your customers’ online behaviour to deliver personalized experiences across your digital channels. For example, you can boost conversions and customer loyalty by sending tailored offers after customers visit your website and show interest in a product or service. By tracking additional data about customers' online journeys, you can get valuable insights into your customers' preferences and needs and easily measure your campaign’s effectiveness.

Feature Details

Trigger and personalize customer experiences, score leads, and track engagement history based on customers' web activity and clicks.

Easily generate a tracking script and embed it in your website.

Use web interaction triggers to build personalized customer experiences.

Get a holistic view of your customer engagement across touchpoints leveraging first-party data, protecting your customer privacy, and complying with data privacy regulations.