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Best Practices for Leveraging Customer Insights in Multi-Channel Journeys

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Hello everyone,
I’m looking for advice and best practices on how to effectively use Customer Insights data to optimize multi-channel customer journeys in Dynamics 365 Customer Insights - Journeys. Specifically, I’d like to know:

  • How can I personalize customer experiences across different channels using the insights gathered from unified customer profiles?
  • Are there any recommended strategies for automating touchpoints based on customer behavior patterns?
  • What key metrics should I be tracking to ensure optimal engagement across email, SMS, and other channels?

I would greatly appreciate any insights or examples from those who have successfully implemented these strategies. Thank you!

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