Hi,
Curiousihow to create below in D365 Marketing. It is the scoring model in eloqua:
Score | Description | Follow-up action |
---|---|---|
A4 | The right prospect but no interest. | Send specific "why now" messaging. |
B1 | Good fit and very interested. | Send to a sales queue for immediate follow-up. |
C1 | Not the ideal prospect but very interested. | Continue to nurture and profile so you can determine if the lead is a good fit. |
D4 |
Wrong fit. No interest. | Fulfill any requests and segment out. |
See https://docs.oracle.com/en/cloud/saas/marketing/eloqua-user/Help/LeadScoring/LeadScoring.htm
My thoughts of recreating this in D365 Marketing
Anybody thoughts about creating someting similar in D365 Marketing?
Hi mhoekstra
Hope is all well and apologies for the delay.
Unfortunately, the scenario you mentioned above is not easily enabled in Outbound Marketing. You can definitely create two scoring models, one for behavioral and one for demographic, and incorporate grading to each. However, the "buckets" application could require multiple complex journeys.
We are revamping the Lead scoring and Qualification feature in Real Time Marketing and would love to hear your feedback, feel free to reach out to rdancuart at microsoft.com.
Best,
Ricardo
Hi mhoekstra,
Unfortunately, it seems that it can't be achieved in marketing.
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