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Customer experience | Sales, Customer Insights,...
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Customer preferences Vs Unsubscribe link

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Posted on by 180

Hi,

We are sending GDPR messages to our customer as part of that message we have a link in email template "Update your marketing Preferences", essentially when clicked it takes user to a page where simply it is asked "Would you like to Unsubscribe from Marketeing Communication" and  yes/No answer is stored in CRM against contact accordingly(mapped from survey response) as Okay for Marketing(Yes/No). So the contact is filtered from future Marketing.

However looking at Dynamics 365 customer voice it enforces to add a standard "Unsubscribe link" in the email otherwise that won't be published/allowed to be sent. Now for our needs above is enough and we are wondering if it is mandatory by the system then we redirect this standard link to the above survey page(which is our preferences page)? 

I understand this system required unsubscribe link creates an different Unsubscribe record in the system hence preventing future communication with the contact  whereas our marketing list will be filtered from the preference stored on contact record.

Any thoughts on preventing unsubscribe link on multiple places will be appreciated.

Thanks

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  • Verified answer
    Welly Lee Profile Picture
    on at
    RE: Customer preferences Vs Unsubscribe link

    Hi Umer,

    The unsubscribe link is required when you send the survey invitation from Microsoft to ensure that you are in-compliance for email spam regulatory requirements. If you have another way to track unsubscribe, you can create power automate to update the contact preference when a new record is added to the unsubscribed entity in CDS.


    Welly 

  • Umer Javed Profile Picture
    180 on at
    RE: Customer preferences Vs Unsubscribe link

    Thanks Welly for clarification. I have been thinking along the same lines. i.e. when the Unsubscribe record is created, update the contact preference.

    Just a question, Unsubscribe record has got email of the sender, i guess then email is the only way to search contact in CDS via Power Automate ?therefore update preferences

  • Welly Lee Profile Picture
    on at
    RE: Customer preferences Vs Unsubscribe link

    Yes, email is the identifier

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