Wanted to start a general discussion about Marketing email deliverability. A few questions to get things going:
1. Have you experienced higher deliverability issues with D365 Marketing vs. other tools?
2. Have you discovered any tips and tricks for reducing SPAM?
3. Have you seen inconsistencies?
4. Have you seen issues with sending yourself test emails?
Hi Chris! We also had an issue where valid email addresses were marked as hard bounced. We found the issue was with any email address containing "admin" - maybe check to see if that's what you're issue is? If so, MS has to fix it on their end.
Agree with #4 - we have seen the same... deliverability was better with Marketo/HubSpot.
Thanks for #1! I'll keep that in mind.
Hi Stefani,
For my company we are seeing many of the same issues you show above.
In addition i will also point out:
1. When connecting buttons to events etc, the SPAM level jumps considerably. This is due to the obsence long tracking code scripts that Microsoft use. An integrated Bitly function would be useful here.
2. There is no way to check the size of the Email. This could be useful in reducing spam risk.
3. Big concern right now is that we have spot called a few "hard bounced" customers and found that there is NO issue with their Email when we contact them through direct correspondence and they are indeed valid. I was about to setup a workflow to make hard-bouces inactive after a period of time, but now feel very concerned to make this.
4. The delivery and accuracy of this system seems to be nowhere near that of Mailchimp which we have used previously.
Hi Adele! Thank you for participating in this discussion!
1. I agree. Most of our customers who have setup D365 Marketing have trouble receiving Test Send emails to themselves or colleagues. We almost always have to work with the customer's IT department to relax the rules or create a new rule that allows the emails.
2. I totally agree! There are no tools for us to monitor our reputation or overall deliverability. There are general tools out there to check sender reputation but Microsoft told me these are not valuable and not to use them. I would love to see Microsoft provide us with some tools like this - let's submit an idea on the Idea site!
3. Good point on the hard bounce rule. How do you typically handle your bounces? For example, do you create lists that you send to your admins to clean up the data or do you leave them alone?
4. As far as overall monitoring - I was trying to use general tools available on the internet but was informed by Microsoft that they are not good tools to use. So for now, I have created email addresses at several different domains and send emails to myself to see how they are received.
Despite following the documentation provided by Microsoft (docs.microsoft.com/.../get-ready-email-marketing and docs.microsoft.com/.../mkt-settings-authenticate-domains), we have experienced many issues with deliverability but Microsoft is willing to help via Microsoft tickets.
Here are some examples of issues we have seen:
A. The 'old' editor emails go directly to SPAM when we send to AOL.com addresses. We found the same with the new email editor but after reporting to Microsoft, the new email editor emails are no longer being marked as SPAM. Yay!
B. The 'old' editor used div tags vs table for the email design which could not be rendered by some older email providers (like bell.net). We had several customers report that they received blank emails. We found that the new email editor emails could be viewed in the old editors and it resolved our issue.
C. We had an issue with Yahoo emails disappearing - Microsoft and/or Yahoo made internal changes and this is no longer an issue.
D. Sending yourself a Test Send email typically ends up in SPAM so you have to work with your IT department to relax the SPAM rules or create a new rule allowing these emails.
E. If you create multiple streams in a single journey - and a Contact is in both streams - the Contact would not receive any email and would be systematically unsubscribed from the lists. This is a bug that MS is working on.
F. Emails are being marked as opened when they haven't been opened. This is a new issue I'm going to report.
G. Even though we schedule an email to be sent at 2pm, it is not sent at exactly 2pm but within a 15 minute timeframe.
H. Emails going to any accounts with "admin" were being hard-bounced even though they were valid email addresses. Microsoft made a fix that resolved this issue.
Hi Nya, I tagged this as a discussion, not a question. I am just looking to start a conversation to see what everyone else is experiencing. While we have had several issues - we open Microsoft tickets and work with Microsoft to resolve them. I'm curious if there is an overall issue and just wanted to hear from other people.
Hey - we're new with D365 so for me it's hard to add any valuable information.
That said, the tests are being caught in our company spam filters, so that's not great.
Also, I haven't found any tools in D365 for marketers to monitor the overall deliverability, sending reputation - to identify issues or trends to actually be on top of deliverability and delivery. The hard bounce temporary suppression of 6 months is also very hard to understand - I don't see any good reasons of why D365 is not suppressing hard bounces indefinitely.
Does anyone have ways on how they're monitoring their overall deliverability trends, overall ups and downs?
Regards,
Adele
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