There is a field you can set on the Customer record at Sales order defaults -> Allocation -> Priority. It has 'MCR' in the field name, so I assume it arrived with functionality in 'Call Center'. The 'help text' for the field reads 'Priority used to determine reservations'.
Does anyone know what it does? Does it have any functionality associated with it? Or is it there simply for sorting customers when posting something or other. If the latter, what might you be posting where you are setting reservations?
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