Why can't "Email expiration" and "A/B testing" be used the same time

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Posted on by Vim W.

Hi I've seen other mentions of this issue in the past and haven't seen a follow up on any of the discussions regarding this so please direct me to the appropriate thread if so.

Our team has wanted to implement "A/B Testing" on a customer journeys email deployment with an "Email Expiry" included.

I'm currently looking into understanding their need and determining an alternative that gets them what they want to do with this Journey. Despite this conflict between the settings, I want to understand why the rule that doesn't allow both to be used simultaneously is in place.

Is there a particular reason this rule was set? Has this particular issue been a point of discussion for improvement on future updates?

Thanks for your time,