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Hi community,
Can Customer Insights be integrated with a Publisher-Subscriber pattern? ... https://docs.microsoft.com/en-us/azure/architecture/patterns/publisher-subscriber
A use case for this could be the following: Every time a customer in a separate Loyalty system do any change on their personal data, like address or telephone number, that event is published to a message broker and it should be ingested by Customer Insights in order to have that change in near real time.
Any help would be appreciated.
Regards,
Victor
Hi Victor, thanks for your question.
Customer Insights currently offers real-time customer profile updates and activity creation via our set of real-time APIs (preview): Real-time data ingestion and limitations - Dynamics 365 Customer Insights | Microsoft Docs. There are several limitations to the real-time APIs. Most notably, data refreshes within CI will override any updates to a customer profile via a real-time API call. Additionally, downstream processes, such as segments and measures, will not update when a customer profile is update via the real-time API call.
The main benefit of using the real-time API is to have the most up-to-date information about your customer on their profile between data refreshes. It would be optimal to update the data source itself that feeds into Customer Insights any time a real-time update is used in order to maintain data parallels.
Can you please explain a bit more about your use case to see if I can provide further information to you? Would the implementation of the real-time APIs help solve your scenario?
Victor, the short answer is No. The match/merge process has to look at the entire dataset to match and merge effectively. It takes a few minutes at best, at scale it can take hours (especially if you have many segments and measures). You would almost certainly quickly get to a place where one refresh was still waiting to complete before a new one triggered it. Think of Segments - one where Someone is in the segment if they purchase more than $x.00 or makes more than Y purchases. It doesn't happen on an individual record, any new record has to be examined against all records that meet the match rules.
If you had a small # of records and infrequent updates, it might be possible through API but for all intents and purposes, No.
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