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Dynamics 365 Community / Forums / Customer experience | Sales, Customer Insights,... / Stopping virtual segme...
Customer experience | Sales, Customer Insights,...
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Stopping virtual segments by using power automate flow

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Posted on by Jackie-20021515-0 107
Hello everyone,
 
When we had Outbound marketing it was possible to deactivate segments (msdyncrm_segments) by using power automate flow. The segments we use are for events and if the event is 4 weeks past its end date a flow deactivates the event. Another flow deactivates the segment.
 
We want to do the same for segments in Customer Insights.
How can I stop a segment by using Power automate flow? When I select a record in the segment view, the selected segment is called 'msdynmkt_virtualsegment' and when I open te record the segment is called 'msdynmkt_segmentdefinitions'. I can stop the Segment Definition by using flow, but the virtual segment is still in a 'Ready to use' status.
 
I also tried getting the msdynmkt_virtualsegment and stopping the record, but this is giving me below error:
 
SDK Message 'Update' is not implemented for entity 'msdynmkt_virtualsegment'.
 
Is there a way to stop a virtual segment by using power automate flow?
Categories:
Outbound to Real-Time Transition
I have the same question (0)
  • CU07070830-0 Profile Picture
    CU07070830-0 4 on at
    After the segment definition is deactivated solitaired, the Customer Insights system will automatically update the status of virtual segments based on the segment definition. However, this process may take some time.
  • Verified answer
    Muhammad Shahzad Shafique Profile Picture
    Muhammad Shahzad Sh... 2,373 Most Valuable Professional on at
    In Customer Insights - Journeys (Real-time Marketing), the entity msdynmkt_virtualsegment is read-only and system-managed, representing the compiled state of the segment. That’s why you get the error:
    SDK Message 'Update' is not implemented for entity 'msdynmkt_virtualsegment'.

    So, you can only control segment status via the msdynmkt_segmentdefinitions entity (not msdynmkt_virtualsegment).
    To stop a segment using Power Automate, follow these steps:
    Power Automate Steps to Stop a Segment:
    1. Trigger: Your preferred trigger (e.g., scheduled recurrence or event end date check).
    2. List Records: Use List rows from Dataverse to get msdynmkt_segmentdefinitions records where:
      • Status = Active
      • Event end date condition met
    3. Update Record: For each matching record, use Update a row to change:
      • statuscode (Status Reason): Set to 1 (Inactive)
      • statecode (Status): Set to 1 (Inactive)
  • Jackie-20021515-0 Profile Picture
    Jackie-20021515-0 107 on at
    Thank you for the reply.
     
     
    Below was really helpful:
     
    • statuscode (Status Reason): Set to 1 (Inactive)
    • statecode (Status): Set to 1 (Inactive)
    The Segment Definition is inactive now, but the Virtual segment is still 'Ready to use'. It's been 24 hours since I made the Segment definition inactive. How long does it usually take before the Virtual segment goes inactive?
  • Verified answer
    Muhammad Shahzad Shafique Profile Picture
    Muhammad Shahzad Sh... 2,373 Most Valuable Professional on at
    The virtual segment status (e.g., Ready to use) does not change immediately after inactivating the segment definition. Based on observed behavior and documentation:
    • The virtual segment can remain in “Ready to use” status for up to 24–48 hours, even if the segment definition is inactive.
    • This delay occurs because the system performs background processing and cache invalidation at intervals.
    • As long as the segment definition is inactive, the segment will not be evaluated in real-time journeys or used for targeting, regardless of the virtual segment status.
    Recommendation:
    If it's been over 48 hours and the virtual segment still shows “Ready to use”, but you’ve confirmed that the segment definition is inactive, there is no action required — it will not be used in any new processing. However, if you're still concerned, consider:
    • Opening a Microsoft support ticket for a backend refresh.
    • Ensuring no active journeys are still referencing that segment.
    Let me know if you’d like a Power Automate flow to validate segment usage before deactivation.
     
  • Jackie-20021515-0 Profile Picture
    Jackie-20021515-0 107 on at
    Good day,
     
    Just an update.
     
    9 days later, the virtual segment is still active. It does take a while.
    We are going to deactivate the virtual segments and segment definitions manually now. 
     
    Thank you for your help. Have a great day.

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