How to reduce Spam risk

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Posted on by MariannaK

Hello,

Is there a way to reduce Spam risk if the system says that it is moderate due to

- hostname being long and hexadecimal

- hostname being long and non-vowel

- the email consisting mostly of HTML / text.

And the emails are actually ending up in Spam folders, is there a way of how to avoid this?

Thanks in advance.

All the best, Marianna

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Nya 29,060 on at

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Hi Marianna

Please refer to the following documentation to know more about the working mechanism of Spam checker.

Use AI to check your message-content spam score (Dynamics 365 Marketing) | Microsoft Docs

And here is the website about how the scores are generated:

Apache SpamAssassin: Welcome

the email consisting mostly of HTML / text.

Generally, the spam check high score is a result of low text content in addition to other conditions that can be modified to increase the email deliverability.

For example, the original email, which only contains links or QR code, will be scored as high risk.

And I add some text into it. The scores will be lower.

The issues:

The hostname has a long, hexadecimal sequence

The hostname has a long, non-vowel sequence

are related to the hostname of the URLs.

Here is a similar issue which you can refer to:

(+) URI hostname has long non-vowel sequence - Dynamics 365 Marketing Forum Community Forum

In other words, if you want to reduce the risk of this type of spam, you need to replace the hostname of the URL in your emails with something that looks more organized, and this also means that you need to try not to use features such as Files within Marketing, which generates URLs with this type of risk.

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entertainment 40 on at

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To reduce spam links from your website, you can go in Google Search Console and remove disavow file.

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danielvi 5 on at

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Thanks for your contribution!

What it seems to be a somehow contradictory is Dynamics 365 Marketing itself who introduces the spam risk. For example, I am getting the:

- The hostname has a long, hexadecimal sequence

- The hostname has a long, non-vowel sequence

Because I am using the Add to Calendar action, and this add an URL that begins as 4a58cb4b71804726ae74cb45e0d0156c.svc.dynamics.com

So, It is a decision between having a medium spam risk in my case or include/point to the ICS event file in the email.

Apparently, it is not possible to have a low spam risk while using the Add to Calendar option.

Best,

Daniel

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