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Consequences of outbound marketing deprecation

Hi!

I am working with a customer making a transition plan from "Outbound Marketing" to "Realtime Marketing". As per my understanding the "Marketing page"-functionality in Outbound Marketing will no longer be available after 30/6 2025.

Today in Outbound Marketing it is possible to create "Subscription centers" (a kind of Marketing Page) where contacts can manage their preferences. In Realtime Marketing there exists a possibility when creating a "Compliance profile" to use a "Subscription center" from Outbound marketing, instead of the newer "Preference center" introduced in RTM. This has been described as a way for customers to make a quicker transition to RTM, without having to start using the new consent-functionality in RTM.

My questions - will these Subscription centers stop working after 30/6 2025 - thereby affecting customers that are currently using RTM but using "subscription centers" and still using the "donotbulkemail" field on contact for consent.

In summary - is it now required to do a full transition to the new consent model in RTM before 30/6 2025?

Rgds,

Andreas

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Customer Insights - Journeys

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