Real-time marketing customer journey: email open and specific email link

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Posted on by Lauren24

Hi!

I am currently building out a customer journey and have run into a specific issue regarding the if/then (email open/specific email link click) element. I would like to send an email to a customer, and then from this email create an if/then branch specified to email open. From there, if the customer opens the email I would like to add an element to then determine whether a specific email link was clicked on or not. The issue I'm encountering is that it does not seem to be possible to add an if/then branch for email open and then follow with an if/then for specific email link on the yes branch as it does not directly follow the email. Is there a work around or solution to being able to use these features consecutively?

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General

Event Triggers

Customer Journey Design

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ADP 7 on at

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Real-time marketing customer journey: email open and specific email link

Hi Lauren did you find a solution to this problem? I'm facing the same situation.

Thanks
Sayen Zhang on at

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RE: Real-time marketing customer journey: email open and specific email link

Hi partner,

Yes, this is a custom trigger. We don't need to create a new trigger every time for different email links.

Here is a reference link: learn.microsoft.com/.../real-time-marketing-custom-triggers

Best Regards,

Sayen Zhang
Lauren24 9 on at

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RE: Real-time marketing customer journey: email open and specific email link

Thanks for the feedback! If I do create a custom trigger as shown above, will this trigger only work for one specific email link clicked and therefore I would need to create a new trigger every time for different email links?
Baggie99 24 on at

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RE: Real-time marketing customer journey: email open and specific email link

Hi Sayen

Would this be a custom trigger that needs to be created for the email link opened? I dont see the out of the box trigger for email link clicked?

Brad
Sayen Zhang on at

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RE: Real-time marketing customer journey: email open and specific email link

Hi Brad,

Yes, we need to select a trigger to trigger the event that the email link is opened.

We can also set conditions for the trigger under Wait for.

Best Regards,

Sayen Zhang
Baggie99 24 on at

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RE: Real-time marketing customer journey: email open and specific email link

HI Sayen

Thanks for the feedback. I have tried that but still have no option to use Email Link opened. In the second branch i can only select a trigger

Can you elaborate further please?

Brad
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Sayen Zhang on at

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RE: Real-time marketing customer journey: email open and specific email link

Hi partner,

Sorry for my late.

If you want to create an if/then branch for email open and then follow with an if/then for specific email link on the yes branch, you can create a real-time journey based on segment.

Here is a simple demo:

You can also refer to this link: Create a segment-based journey (Dynamics 365 Marketing) | Microsoft Learn

Best Regards,

Sayen Zhang
Baggie99 24 on at

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RE: Real-time marketing customer journey: email open and specific email link

HI Lauren

We are encountering the same issue. Did you manage to find a solution?
Lauren24 9 on at

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RE: Real-time marketing customer journey: email open and specific email link

Hi thanks for the answer! I am in real-time marketing though and not outbound, is there a way to make this possible in real-time?
Sayen Zhang on at

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RE: Real-time marketing customer journey: email open and specific email link

Hi partner,

It is available to add an if/then branch for email open and then follow with an if/then for specific email link on the yes branch.

Here is a simple customer journey:

There is no error when we go live the customer journey.

If you have any questions, you can also reply to let us know. Thank you!

Best Regards,

Sayen Zhang

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