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How to delay an email send if the contact already received more than x mails in a given day

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Posted on by Microsoft Employee

Hello,

I'm trying to find a way to "postpone" an email to contacts that are included in a segment, but in the same day already received a certain amount of emails.

I was thinking to use a suppression segment that skips the contacts with more than X email interactions, but my goal is anyway to send the mail in the following days, not so skip it at all.

Any idea is appreciated.

Thank you.

  • Verified answer
    Petit Hibou Profile Picture
    Petit Hibou on at
    RE: How to delay an email send if the contact already received more than x mails in a given day

    Hi V Hacer,

    other options besides the one you've mentioned could be (but none of them are perfect):

    1. to have a recurrent CJ which would include the complete original segment – contacts already sent to as part of this CJ – contacts being sent to many times (over the cap). This way, every day the same contact would be reevaluated over and over again and already sent to contacts for that CJ would be removed. This has caveats on its own (two iterations active at the same time for some amount of time etc.).

    2. If you setup a segment:

    contacts with email opened/received > 3 within last 24h

    and compound:

    contacts matching some conditions except segment above

    Once the contact will fall out of the “email count > 3” condition, it will become member of the compound, which means progress in CJ.

    It might have some race condition in case many segments like this will be created and “exclude” one will get updated with a small delay, for example changing count from 3 to 7 at once, meaning it will be never guaranteed that the contact will not receive 4 emails, but it might still help resolve your initial problem.

    HTH

    Br

    Elena

  • cloflyMao Profile Picture
    cloflyMao 25,202 on at
    RE: How to delay an email send if the contact already received more than x mails in a given day

    Hi V Hacer,

    Currently Dynamics 365 Marketing can only track whether an email is opened, and even if we can create a segment based on "Email delivered", 

    however, the email record need to be set to be specific, there is no functionality to count total delivered emails for contact.

    You could submit the feature request to Customer Journey or Segment category of Marketing Ideas forum.

    Regards,

    Clofly

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