How can I prevent my marketing emails from being marked as junk or blocked by the IT server system?

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I've noticed that all the emails created in Dynamics 365 Marketing Emails and sent through Customer Journeys are being marked as JUNK. I tested sending emails from both my personal company email (anna@abc.com) and a general inbox (support@abc.com) to personal Gmail, Hotmail, and the company's Outlook email addresses. Unfortunately, they all ended up in the JUNK mailbox.

Even though these sender email addresses frequently communicate with the receiver email addresses, the system still categorizes them as spam/junk emails.

Since transitioning from another third party to Dynamics 365, our open rate has significantly dropped. I've discovered that emails sent to junk folders are still counted as delivered by Dynamics 365, making it difficult to gauge accurately the percentage of emails that end up in junk email boxes.

Please advise.

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Leah Ju Microsoft Employee on at

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Hi Partner,

Please refer to the following documentation:

you do need to be aware of how to work in the context of common filtering strategies, anti-spam laws, and other anti-abuse mechanisms to help make sure your marketing messages get delivered to your contacts rather than stuck in their spam filters.

https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/get-ready-email-marketing

https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/email-policies

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Community member 2 on at

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I don't think it helps since I already followed the policies when I post this questions

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jwcpc 274 on at

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Hi - presumably you're on a shared IP address? Firstly you'll need to make sure IT has setup DKIM, which basically gives Dynamics permission to send from your domain.

https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/domain-authentication

This will definitely help, if it hasn't been done already, as otherwise you're effectively seen as trying to spoof your sender domain.

But note there's is no silver bullet to ensuring emails get delivered. We're also on a shared IP address and so we're at the mercy of other people's sending behaviour. I've seen the sender score for the shared IP range fluctuate between 70-99 (70 is not good in my book and indicates it is receiving a lot of complaints) and the reputation of this IP will also effect your email deliverability. I'm hoping we can get moved to a dedicated sender IP but again this doesn't appear to be a simple task in Dynamics.

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