I'm a Project Manager and will soon be implementing Customer Insights.
I've got some questions on the merge functionality used to apply rules to conflicting attributes:
From what I've read, you can only set the "winning" attribute by stating which entity is most trustworthy
Is that right?
My main concern is that we have marketing consent stored in multiple systems, and applying the winning consent to a merged record will need to be more intelligent than that - e.g. latest data collected should beat what entity the data is from
I'm kinda new to this and any clarification or advice is greatly appreciated.
