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Customer experience | Sales, Customer Insights,...
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Subscription Lists from Outbound Marketing to Real-Time Marketing

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Posted on by 677
Good Day,
 
Please excuse if this is a silly question but I have only just started on the D365 Marketing journey and thrown into the deep end!
 
I know Microsoft are slowly phasing out people using Outbound Marketing and to use Real-Time Marketing but is there any plans or if this already exists then please let me know but for the subscription lists which you can utilize in Outbound for it to be available to use in some form for Real-Time?
 
Thanks,
 
Andrew
I have the same question (0)
  • Ferdinand Ganter Profile Picture
    87 on at
    Hey,
    just a nice Workaround for you: You can use segments including subscription lists.
    If its planed idk.
     
    Regards
    Ferdinand 
  • abutler1986 Profile Picture
    677 on at
    Thanks Ferdinand for the response, do you have any examples of this or where I can read up on it more?
  • Suggested answer
    Haig Liu Profile Picture
    Microsoft Employee on at
    Hi abutler1986,
     
    With the current update program, real-time marketing cannot completely replace outbound marketing.
    For example, pages, real-time marketing uses more flexible forms to replace some of the page's functionality.
    That's why Real-Time Marketing Journey use outbound subscription centers:
    For subscription lists, real-time segmented attributes and behaviors cannot be connected to a subscription list, because it's related to the page.

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