Marketing Pages and Portals

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Posted on by Dutz_inc

Can someone explain to me or point me to some accurate documentation on how the Marketing pages and portals are supposed to work?

I've created a marketing page with a form for a referral promotion we want to start.

I've created a Portal and everything seems to be working fine.

But why is the portal a full fledged website with extra pages and menus and all? Is this the correct way to go about this, having the marketing page connected to it's own homepage? It seems to me like the Marketing page would be the home page, not a child of some default page that I also have to design in case someone cuts off part of the URL.

If someone could also point me to some tutorials on how this all works that's current, that would be great. Everything I find seems to be years old and not at all like what I'm looking at.