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How do i report on unsubscribes from a customer journey?

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Posted on by CiaranReynolds3

The unsubscribe metric in a marketing email only references unsubscribes from subscription lists rather than the default subscription centre. I want to know how many people have clicked on the Unsubscribe link in my marketing email and opted out of emails, changing their Do not allow bulk email field to Do not allow. Is there somewhere in insights that has this information or a way to get this information for a particular customer journey?

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Saad Farooq 65 on at

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How do i report on unsubscribes from a customer journey?

You need to create a segment which looks for people who submitted the specific "unsubscribe/opt out" form which sets the "do not allow bulk emails" field to "do not allow". If you want to di it for a specific customer journey, you will need to mention the journey name in the segment. Allow at least 15-20 minutes for the segment to update. See below screenshot for reference.
mneumayer 641 on at

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RE: How do i report on unsubscribes from a customer journey?

Hi,

unfortunately the unsubscribe metrics is only tracked against unsubscribing from a subscription list. If a contact is "unsubscribing" via the "Do not bulk email" field, it is not shown within the dynamics marketing insights.
sljones76 45 on at

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RE: How do i report on unsubscribes from a customer journey?

Struggling with the same thing. Is Microsoft working on this? What does that metric show in the journey overview? it does not reflect those who unsubscribe.
Yulya Toporochan 84 on at

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RE: How do i report on unsubscribes from a customer journey?

Does anybody have any suggestion on this? We also don't see the Unsubscribes related to an email, how are we suppose to report on this metric?
AshleeTeeson 5 on at

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RE: How do i report on unsubscribes from a customer journey?

Did you manage to resolve this issue in the end?
OllyMUK 299 on at

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RE: How do i report on unsubscribes from a customer journey?

We're seeing the same.

Is there any way to have people clicking on the Unsubscribed link accurately shown in the Unsubscribed metric? Seems a nonsense that it doesn't reflect the count by default.
CiaranReynolds3 10 on at

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RE: How do i report on unsubscribes from a customer journey?

Hi Habib,

That metric doesn't update for people who change their preferences on the default subscription centre. Here is an email that has been opened 2452 times. We know people have unsubscribed as we have checked their Do not allow bulk emails field but for some reason this doesn't count as an unsubscribe.
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Habib Heydarian on at

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RE: How do i report on unsubscribes from a customer journey?

Thanks for the update. On the Overview page of the Insights tab, there is a metric that shows the number of users who clicked on the unsubscribe link (please see attached screenshot). Does that help with your question?

Thanks,

Dynamics 365 Marketing Team.
CiaranReynolds3 10 on at

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RE: How do i report on unsubscribes from a customer journey?

Hi Habib,

My question hasn't been answered. There is still now of seeing who has unsubscribed using the insights on a marketing email or customer journey.
Habib Heydarian on at

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RE: How do i report on unsubscribes from a customer journey?

Thank you for submitting your question. I've marked this thread as answered. Please let us know if you have any further questions.

Dynamics 365 Marketing Team.