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Dynamics 365 Community / Forums / Customer experience | Sales, Customer Insights,... / Azure Blog Storage Ins...
Customer experience | Sales, Customer Insights,...
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Azure Blog Storage Insights Business Units in PowerBI

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Posted on by ralucad 44

Hi all

I don't seem to find a way to filter my marketing insights data by business unit in PowerBI.

Is this option not available? Has anyone got any ideas on how to do it?

Just to mention that the data is saved into a blob container in Azure.

Thank you

  • Verified answer
    Community Member Profile Picture
    Community Member Microsoft Employee on at
    RE: Azure Blog Storage Insights Business Units in PowerBI

    Hi ralucad,

    It seems that you can't achieve it.

    Based on the following documentation, there are two different data sources to be connected in Power BI.

    • Profile data is stored in the organizational database and includes the entities and records that you see, edit, and create when working directly in Dynamics 365 Marketing. These include common entities like contacts, accounts, leads, events, customer journeys, and more. You'll use the Power BI data connector called "Common Data Services for Apps" for this type of data.
    • Interaction data is stored in the marketing-insights service database and includes information about how your contacts interacted with your marketing initiatives, including email opens, email clicks, event registrations, page submissions, and more. You can see this type of information when you look at the insights built into Dynamics 365 Marketing, but you can't create these records nor view them directly. In the current release, you'll use the Power BI "Azure Blob Storage" connector for this type of data. In future releases, you'll also be able to use the dataflow connector.

    Prepare for analytic reporting with Power BI (Dynamics 365 Marketing) | Microsoft Docs

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