That's a very important question with potentially significant implications for your customer.
The short answer is: No, the registration snippets generated by Dynamics 365 Outbound Marketing will not continue to work for new registrations after Outbound Marketing is disabled in June.
Here's a more detailed explanation:
- Dependency on Outbound Marketing Infrastructure: The registration form snippets generated by Outbound Marketing rely on the underlying infrastructure and services of the Outbound Marketing module. This includes the data model for events, registration entities, the form hosting capabilities, and the backend processing of submissions.
- Disabling Outbound Marketing = Disabling Functionality: When Outbound Marketing is disabled, these backend services and the associated data model will no longer be active or supported. Consequently, the embedded JS snippets on your customer's homepage will lose their connection to the Dynamics 365 environment's registration processing.
- No Automatic Fallback: There isn't an automatic fallback mechanism that will seamlessly transition these snippets to use the new Dynamics 365 Customer Insights - Journeys (Real-time Marketing) event registration functionality. The data models and processing are different.
Implications for Your Customer:
Your customer's concerns about the effort and risks of migrating are valid. Disabling Outbound Marketing will necessitate a significant shift in how they manage event registrations.
Required Actions and Recommendations:
To maintain their course registration functionality after June, your customer will need to:
- Transition to Dynamics 365 Customer Insights - Journeys (Real-time Marketing) for Event Management: This is the intended replacement for Outbound Marketing's event capabilities.
- Recreate Events in Customer Insights - Journeys: They will need to create their courses as events within the new module.
- Design New Registration Forms: Customer Insights - Journeys has its own form designer for event registration. They will need to create new registration forms that align with their requirements.
- Embed New Registration Forms: Instead of the old JS snippets, they will need to embed the new registration forms (likely as iframes or using other embedding options provided by Customer Insights - Journeys) into their homepage/CMS.
- Plan for Existing Registrations:
- Migration: Ideally, a process should be put in place to migrate existing registrations from the old Outbound Marketing event entities to the new Customer Insights - Journeys event registration entities. This is crucial to avoid losing valuable registration data. Microsoft might provide tools or guidance for this migration, so it's essential to stay updated on their official documentation.
- Alternative Handling: If migration is not feasible or too risky, they might need a strategy to manage existing registrations separately (e.g., exporting the data and handling communication manually) while all new registrations go through the new system.
Addressing Your Customer's Concerns:
- Acknowledge the Effort: Reassure your customer that their concern about the effort involved is valid. It will require planning and execution.
- Highlight the Deadline: Emphasize the June deadline for Outbound Marketing's disablement to underscore the urgency of starting the transition process.
- Focus on the Benefits of Customer Insights - Journeys: While the migration is an effort, highlight the potential benefits of the new platform, such as improved segmentation, more personalized journeys, and tighter integration with other Customer Insights features.
- Suggest a Phased Approach: If possible, suggest a phased approach to the migration, starting with a few key events and gradually moving the rest.
- Investigate Migration Tools/Guidance: Actively look for any official migration tools or guidance provided by Microsoft for moving event data and configurations from Outbound to Customer Insights - Journeys.
- Consider Partner Assistance: If your customer lacks the internal resources or expertise for this migration, recommend engaging a Dynamics 365 partner who has experience with Customer Insights - Journeys and data migration.
In conclusion, the existing Outbound Marketing registration snippets will stop working after June. A transition to Dynamics 365 Customer Insights - Journeys for event management, including recreating events, designing new forms, embedding them, and planning for existing registrations, is necessary. It's crucial to start planning this migration as soon as possible to minimize disruption.
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