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Real-time Marketing custom event triggers

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Posted on by Community Member Microsoft Employee

If I create a custom Real-time Event Trigger to track online purchases, is there a way to reference this data in a dynamic segment? My research shows that you need a Customer Insights licence in order to build segments off that data. Is that correct?

Essentially, I have a customer journey that runs on a Subscription List and I need to find a way to remove the Contacts who have already purchased products online. In other words, I don't want to send an email to those Contacts convincing them to buy my product if they have already bought it.

Thanks.

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Nya 29,058 on at

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RE: Real-time Marketing custom event triggers

Hi,

Creating segment does not need the license of Customer Insights.

You can try to create a dynamic segment with the following template - Participated in a journey.

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