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Dynamic pricing of event passes based on contact criteria

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Dear community,

I would like to offer discounted prices for event passes, dynamically changing based on whether they meet specific contact criteria (i.e. a previous event attendee would receive a 25% discount, and this would be automatically applied to their account).

I'd like one portal journey for these people, and for them to see prices for any passes they can access relevant to them, so there wouldn't be any need to add a promotional code or similar.

If anybody has any ideas of how to do this, it would be greatly appreciated!

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