web
You’re offline. This is a read only version of the page.
close
Skip to main content

Notifications

Announcements

No record found.

Community site session details

Community site session details

Session Id :
Customer experience | Sales, Customer Insights,...
Suggested Answer

Matching Error - Conflation: Match failed

(1) ShareShare
ReportReport
Posted on by 21

Hello, I’m encountering an issue with Customer Insights while running the unify process.

Matching runs for a few minutes and then fails with the error message - Conflation: Match failed. Something went wrong. Please try again and if the problem persists contact support.

Screenshot-2023_2D00_01_2D00_05-100802.png

Looking at the list of tasks it appears that deduplication on the primary source runs and then something fails after this but before moving on to the next source in the list to match. I have deleted and re-created the deduplication rule with no impact on the issue.

I’ve also re-ordered the matching order after the primary record to see if the issue was the match on the secondary sources but that makes no difference either.

 I’ve checked the source data for error values and see none.

The environment has worked before. We hit errors when changes to column names pushed through power query into customer insights meant that the names CI was expecting didn’t match the source. I resolved this by removing some unneeded columns that simply pass through the process untouched and duplicated columns needed for matching so that a copy with their old names existed. This resolved the initial errors we were encountering but led to the above new one.

Any suggestions on how to proceed from here?

Thanks,

    Barney

 

 

Are you able to provide advice on how to resolve this issue?

I have the same question (0)
  • Suggested answer
    Barney Lawrence Profile Picture
    21 on at

    I managed to make the problem go away but I'm not 100% sure what the actual fix was.

    Steps I took:

    • Removed all deduplication rules in the deduplicate records section.
    • Identified a number of unneeded fields and removed them in the source fields section.
    • Made some order changes in the unified customer fields.

    I suspect that somewhere in the process Customer Insights was trying to read in\use a field that no longer existed in the source although I have no way to prove this without deliberately recreating the situation.

  • Scott Stabbert Profile Picture
    on at

    Hi Barney,

    I think you're on the right track as to what the problem was.
    Customer Insights maintains metadata about your source entities. If the schema changed, that can cause issues.  If the incoming data doesn't match the schema, that can cause issues.

    This was happening in the Match phase, so it was something that wasn't caught during the data ingestion phase, but hard to say now.

    Best of luck!  Sorry it took a while to respond on this. We (The engineering team) generally look for posts every morning. 

Under review

Thank you for your reply! To ensure a great experience for everyone, your content is awaiting approval by our Community Managers. Please check back later.

Helpful resources

Quick Links

Responsible AI policies

As AI tools become more common, we’re introducing a Responsible AI Use…

Neeraj Kumar – Community Spotlight

We are honored to recognize Neeraj Kumar as our Community Spotlight honoree for…

Leaderboard > Customer experience | Sales, Customer Insights, CRM

#1
Tom_Gioielli Profile Picture

Tom_Gioielli 72 Super User 2025 Season 2

#2
Daniyal Khaleel Profile Picture

Daniyal Khaleel 32 Most Valuable Professional

#3
Gerardo Rentería García Profile Picture

Gerardo Rentería Ga... 29 Most Valuable Professional

Last 30 days Overall leaderboard

Product updates

Dynamics 365 release plans