web
You’re offline. This is a read only version of the page.
close
Skip to main content

Announcements

Introducing our New Video Series: Community Spotlight
News and Announcements icon
Community site session details

Community site session details

Session Id :
Dynamics 365 Community / Forums / Customer experience | Sales, Customer Insights,... / Creating control group...
Customer experience | Sales, Customer Insights,...
Suggested Answer

Creating control groups for journeys

(1) ShareShare
ReportReport
Posted on by MP-26092155-0 27
I would like to create a random control group to test the uplift of our cross-sell efforts. I figured an easy way to do this would be to use the Audience Split journey step. Branch 1 = Control Group and Branch 2 = Test Group
 
The challenge: How do I use the branches to create the two groups? I'm assuming I would use a segment to confirm a contact participated in a journey, which is easy enough. I am struggling to find an attribute or behavioral filter that will allow me to determine which contacts went to branch 1 vs. branch 2. Is there a way to do this?
 
Or is there a completely different way to do this?
 
 
I have the same question (0)
  • Suggested answer
    Fiona_Tiernan Profile Picture
    Fiona_Tiernan 462 Moderator on at
    Good morning,

    The Audience split condition is designed to be random based on number or percentage, so it's on purpose that you can't determine which contacts are directed down branch 1 vs branch 2.

    If you're needing to pre-define specifically who is assigned to each branch, I would suggest adding multiple segments to your journey start instead (you can now do this as of the October update). Further information on how to set this up can be found here: https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/whats-new-marketing). If you are unable to add multiple segments, ensure you are using the latest version of Customer Insights - Journeys.

    If this answer was helpful, please consider marking it as verified.

    Kind regards,
    Fiona
     

Under review

Thank you for your reply! To ensure a great experience for everyone, your content is awaiting approval by our Community Managers. Please check back later.

Helpful resources

News and Announcements

Introducing our New Video Series: Community Spotlight

Quick Links

Season of Sharing Community Challenge Winners!

Congratulations to our community stars!

Women in Power Builds Momentum

Expanding mentorship, skilling, and AI innovation

Congratulations to the June Top 10 Community Leaders

These are the community rock stars!

Leaderboard > Customer experience | Sales, Customer Insights, CRM

#1
Manoj - ManoVerse Profile Picture

Manoj - ManoVerse 131 Super User 2026 Season 1

#2
11manish Profile Picture

11manish 91

#3
Chris1968 Profile Picture

Chris1968 20

Last 30 days Overall leaderboard

Featured topics

Hide selecting Contact for potential customer when creating quote

Product updates

Dynamics 365 release plans