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Customer experience | Sales, Customer Insights,...
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Outbound Marketing - Relationship between Accounts and Customer Journeys

Posted on by 3
Hello All!
 
I am a Power BI Developer tasked with showing what Accounts have Customer Journeys associated from a data perspective. I currently am unable to find the relationships between the two entities as well as any other entities between them.
 
Thought Process:
  • Customer Journeys use Segments that have Contacts that are related to Accounts (Customer Journeys > Segments > Contacts > Accounts).
  • On the Customer Journey General Tab there is a section for /Segments Used/.
  • The relationship between Segments and Customer journey are most likely Many to Many, so it would use a junction table, but I can't find it. 
  • The relationship between Segments and Contacts are most likely Many to Many, so it would use a junction table, but I can't find it. 
 
Questions:
  • What is the relationship between Customer Journey and Segments?
    • Is there a junction table between Customer Journeys and Segments? If so, what is it?
  • What is the relationship between Segments and Contact?
    • Is there a junction table between Segments and Contacts? If so, what is it?
Tables Referenced:
  • msdyncrm_customerjourney
  • msdyncrm_segment
  • contact
  • account
Any information would be greatly appreciated. Please let me know if any information is needed from my end as well.
 
Thank you,
Nick

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