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Segmentation: behavioural block, email delivered, timestamp and relative date

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Posted on by SveinS

Hello

I don't know if this is an issue due to how things have been set up at our place, but hopefully someone can lend a helping hand regardless.

What I'm trying to achieve is to create a behavioural block in a segment that will either include or exclude users based on a relative date to when they have received an email (could be a specific email or an email that is part of a journey). I thought this would be an easy segment to create, but unfortunately the relative date feature is not active when using timestamp for email delivered. Does anyone have a smart solution for me?

Thanks,

Svein

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Community Member Microsoft Employee on at

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RE: Segmentation: behavioural block, email delivered, timestamp and relative date

Hi SveinS,

If you create segment in real-time marketing you can use relative date.

Preview: Build segments in real-time marketing (Dynamics 365 Marketing) | Microsoft Docs
SveinS 44 on at

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RE: Segmentation: behavioural block, email delivered, timestamp and relative date

Thanks for the response, Alex.

It's indeed a little baffling that a relative date can't be used, as that would make things much easier. I'll definitely look into an alternative way around the issue. Thanks again.
AlexJay 420 on at

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RE: Segmentation: behavioural block, email delivered, timestamp and relative date

Hi Svein,

Yes it's a bit annoying/unexpected that relative dates aren't supported for interaction segments.
You are also unable to manually overwrite the query view with a relative condition as get this message to confirm the same:

In some cases it is possible to achieve a rolling type behavioural query using the "interactions in the last" option

E.g.:

If you wanted to do something like "NOT in the last 14 days" you could possibly take it a step further and use two segments. Segment 1 is "1 or more email delivered interaction for email xyz in last 14 days". Segment 2 is "not in segment 1".

I agree it feels like it should be easier. I think the limitation exists as this interaction data is stored outside of Dataverse in the Marketing Insights database so certain queries are limited.
Maybe that helps.
Thanks
Alex