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Historical Lead score

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Posted on by Microsoft Employee

Hello!!

ive come across a question regarding potential lead scoring, in dynamics 365 for marketing

when you create a lead score model, and your new leads start getting their score based on the attributes you ve determined

howcome you can find the historical lead score of the specified lead?

for instance,

lead name: romeo lukaku, had in january 2020 a score of 20 points, in march 50 points, and june 140 points. all these based on th same lead score model.

where is this info stored? how can i access to it? 

thanks in advance

  • Suggested answer
    sbtron Profile Picture
    sbtron on at
    RE: Historical Lead score

    As Tetsu suggested you can look at the Insights Tab on each lead as see how the lead has progressed over time for all the active lead scoring models - 

    leadscores.png

    If you want to create custom reports based on the interaction data of each individual lead them you will need to export it out to blob storage as described in the custom analytics documentation.

    Thanks

  • Tetsu Profile Picture
    Tetsu on at
    RE: Historical Lead score

    May be obtained using Lead scoring model insights.

    However, you cannot directly refer to the data.

    You need to export the data to Azure Blob Storage.

    docs.microsoft.com/.../custom-analytics

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