I recently posted a series of six articles on LinkedIn to share my analysis of the strengths and weaknesses of marketing automation with Dynamics 365 Customer Engagement comparing D365 for Marketing, ClickDimensions, Adobe Campaign & Marketo on a feature by feature level which I hope will help others advise customers on what the best marketing solutions for them.
Features explored include: Segmentation, Surveys, Data Privacy, Content Creation, Event Management, Lead Scoring, Analytics, Power Platform, Data Storage, Pricing Models, Social Media, Sales Integration, User Experience, Help & Support, Training, Subscription Management, Time to Implement and System Compatibility
I look forward to your feedback, comments and discussion!
Part one: https://www.linkedin.com/pulse/market-marketing-dynamics-365-part-one-amey-holden/
Part two: https://www.linkedin.com/pulse/market-marketing-dynamics-365-part-two-amey-holden/
Part three: https://www.linkedin.com/pulse/market-marketing-dynamics-365-part-three-amey-holden/
Part four: https://www.linkedin.com/pulse/market-marketing-dynamics-365-part-four-amey-holden/
Part five: https://www.linkedin.com/pulse/market-marketing-dynamics-365-part-five-amey-holden/
Part six: https://www.linkedin.com/pulse/market-marketing-dynamics-365-part-six-amey-holden/