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How to use UTM tagging with Dynamics 365 Marketing
This guide will walk you through implementing UTM tag management in Dynamics 365 Marketing. This is a custom solution to a problem we were facing. (at the time this was written: (26-5-2020) no efforts were made by Microsoft to implement an OOB connection with google tag manager/analytics).
the problem/solution: We would like to see how effective our campaigns/ads are by tracking which ads/campaigns lead to won deals/opportunities. It is by no means a perfect solution, but for the simple usecase of tracking the source of your leads it's perfect. (we bring everything together in the end with Power BI. Later more on that if people are interested).
Requirements:
Result:
Manual in PDF format:
www.dropbox.com/.../UTM Tagging Manual Dynamics 365 Marketing.pdf
I hope this helps some people :) It really took some time to get this all figured out :(
/cfs-file/__key/communityserver-discussions-components-files/768/UTM-Tagging-Manual-Dynamics-365-Marketing.pdf
(PDF attachment should work now. Otherwise feel free to send a private message).
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