UTM - how to collect information/ can we take data from Google AdWords?

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Posted on by Skrzypa

Hi!
I need support on the topic of D365 Marketing -> D365 Customer Insight on two questions. The questions are probably trivial, but as I am starting out with D365 Marketing, not all the topic is yet clear and adequately covered. I searched for information on MS websites, but what I found was not enough. And here is a request for your support:

Is it possible to store data related to Google AdWords in D365? I would like to store data about AdWords campaigns, capture information about campaign name, type, source, etc. Divide into appropriate groups and compile into an appropriate summary/report?
Is it possible to collect into the following groups: Organic search, Adwords ads by group, LinkedIn advertising, Facebook advertising, Social media, Youtube?
Is the data storage mentioned in point 1. possible to implement natively, or does it require third-party solutions?

Regards,
Krzyszotf S.

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Dengliang Li Microsoft Employee on at

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Hi,

The integration of Customer insights with Google Ads is mentioned in this official document. Exporting data to Google Ads.
Export segments to Google Ads (preview) - Dynamics 365 Customer Insights | Microsoft Learn

If you want to collect data from Google Ads, there is currently no native solution for this, it can only be achieved through third-party solutions.
Integrate Google Ads + Microsoft Dynamics CRM (leadsbridge.com)
Connect your Google Ads to Microsoft Dynamics 365 CRM integration in 2 minutes | Zapier

According to this official document, you can add videos from Youtube or other video media sites to the media library that can be used in emails or marketing pages.
Create a video library and add videos to your designs - Dynamics 365 Customer Insights | Microsoft Learn

Alternatively, some users have suggested the idea of integrating with GoogleAds.

https://experience.dynamics.com/ideas/idea/?ideaid=e9f39447-6ca5-ea11-8b71-0003ff68f609

This proposal is being tracked and may be realized in the future.

Best Regards,
Dengliang Li

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