We currently use HubSpot for all of our outbound/inbound marketing efforts, but there is a desire internally to migrate everything to 365 as this is where sales operates. I'm struggling to find a key piece of functionality in the 365 environment that has become essential to all of our nurture engagement - Custom Javascript Event API. (HubSpot's equivalent is here)
We use this to track all activity by a contact, lead or customer that may not necessarily have a unique URL attached to it - partly completed forms / onboarding, in-portal activity within a membership area etc. Does 365 offer this or some other similar mechanism to track specific behaviour more in-depth than simply pageviews or downloads?
Thanks