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Customer experience | Sales, Customer Insights,...
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list unsubscribe

Posted on by 15

Marketing e-mails are (sometimes) recognised by receiving mail servers as being newsletters. An 'own' unsubscribe link is then displayed in some cases (e.g. on an iPhone I know) that is shown directly at the top of the screen. Called 'List unsubscribe'. This allows someone to unsubscribe without doing so via the formal route of a Subscription Centre page (which in our case is always in the footer of marketing emails).

Two things stand out here:
in the header of a marketing e-mail we see that both a commercial e-mail and a transactional e-mail contain an unsubscribe link
Given the nature of the mail, we do not expect an unsubscribe link in the header in case of a transactional mail. How can we ensure that this does not happen?
As an example, see attachment 644 - Transactional.msg. This is the email of this marketing email in DEV. In Word, the header of this email. It contains an unsubscribe link that looks like the link below:
f156d1.svc.dynamics.com/.../iZpjz2Qn

2. the actual unsubscribe link in the mail header gives an error message
As an attachment, I have attached commercial e-mail Stay in touch_Stay in touch.eml. If you view the header of that (e.g. via File>Properties in Outlook or Show original in Gmail), you will see the header there, which I also added in a separate Word attachment. The unsubscribe link in there looks like the link below:
f156d1.svc.dynamics.com/.../j2noW2Zb

Both of the links give an error and are not working

Question 1: can this be set so that it is always identical to the functionally correct unsubscribe link included in the footer (and therefore always working)?
Question 2: if this is not possible, is it possible to show a text instead of this ugly error message (e.g. Do you want to unsubscribe? Indicate your preference via the link at the bottom of the mail')

  • Suggested answer
    Kevin Woley Profile Picture
    Kevin Woley on at
    RE: list unsubscribe

    Hi leonvb,

    Unfortunately, the attachments you have referenced are not visible, making it difficult to fully answer your question. From your description, it sounds like there's a configuration issue which is causing the Unsubscribe link not to behave correctly.

    If you are using Outbound Marketing, you may need to set up a Subscription Center - Set up a subscription center (Dynamics 365 Marketing) | Microsoft Learn

    If you are using Realtime Marketing, a Unsubscribe Preference Page is provided for you automatically but you may want to do some configuration - Manage user compliance settings (Dynamics 365 Marketing) | Microsoft Learn

    In terms of your specific questions, it sounds like you may be talking about features of mail clients that are outside of the control of the Dynamics Marketing product, but that is difficult to say without seeing the screen shots/images you are referencing.

    Regards,

    Kevin

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