New UTM Tracking Functionalities: also introduced for Outbound Marketing Mails?

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Posted on by CU14081343-0

Hi everyone,

I really like the new feature for UTM tracking of Real-Time Marketing interactions: https://learn.microsoft.com/en-us/dynamics365/marketing/real-time-marketing-utm.
However, in our organisation, we currently use a lot of Outbound Marketing Mails, so we were wondering if (and when ...) the UTM Tracking functionalities would be rolled out for Outbound Marketing Mails as well.

Someone who knows more about this (timing, reasons why this is not introduced in Outbound Marketing, ...)

Thank you for answering and sharing your insights!

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Gaju G on at

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RE: New UTM Tracking Functionalities: also introduced for Outbound Marketing Mails?

That is correct. We will update the docs to specify this feature is available in real-time only.
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Leco Lv on at

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RE: New UTM Tracking Functionalities: also introduced for Outbound Marketing Mails?

Hi partner,

UTM codes are only used in real-time marketing. There should be no current plans to roll out UTM codes to outbound marketing.
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Leco Lv on at

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RE: New UTM Tracking Functionalities: also introduced for Outbound Marketing Mails?

Hi partner,

Seems like MS doc doesn't make it clear whether it will be enabled in outbound marketing or not. I have tried contacting MS but have not heard back yet.