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Customer experience | Sales, Customer Insights,...
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GoToWebinar integration with events

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Posted on by 2,165
Is there anyway to integrate GoToWebinar with the events module in Customer Insights Journeys?
 
I see there's obviously a Team integration but what about other custom integrations?
 
If there isn't anything out of the box is there any API documentation to create your own?
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  • MikeC282 Profile Picture
    2,165 on at
    GoToWebinar integration with events
    So I kinda found a pseudo way of doing this. Personally all I'm really after is the behavioural segmentation properties that I can use as triggers or as a segment. 
     
    I tested Power Automate and the GotoWebinar integration and have it create events. I'm still unsure of what a lot of the event settings do especially when it comes to generating forms or landing pages. I'm personally not interested in any of that so I just had it create a event that mirrors the GoToWebinar event sent to me via Power Automate.
     
    When it comes to event registration it's also quite weird. There's a toggle on event to create a lead but the event registration table only has a lookup to contacts. Which is fine I guess.
     
    I tested creating a event registration through Power Automate and it does indeed store that registration creation as an behavioural event that I can use. 
     
    The power automate connector for GoToWebinar when a registrant is created isn't good as it requires a fixed Webinar Key where as I want to have it trigger on any registration creation so for that I'd still need to look at the APIs and maybe create a webhook.

    It's not the best honestly. Also wish there was more documentation.
     
    It also seems a lot of the configurations for webinar are for outbound marketing and not real time journey so I'm getting confused as to which settings are for what which is important to know as everything technically is transitioning to real time journeys.
  • jwcpc Profile Picture
    272 on at
    GoToWebinar integration with events
    I certainly haven't found an easy way. The webinar platform integration with Dynamics is frankly terrible, in other platforms you can authenticate your platform and your good to go, Dynamics seems to have some black box integration settings with no documentation.
     
    The best we have achieved is via Power Automate with Airmeet which just uses a simple Journey:

    Form Submitted > Custom Trigger (Power Automate flow to fire API call to Airmeet and receive unique link back).
     
    Good luck!

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