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Customer experience | Sales, Customer Insights,...
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Create Customer Journey based on Created On Time

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Hi,
 
We are trying to create a Customer Journey for Leads but based on the created on time we want the content of the email to be different (e.g. if the lead is created after 4PM it should show different information).
When we try to add conditional content it only allows to create a condition based on the date of the 'Created On' column. We have also looked into creating a segment based on the Created On column but there as well we only get to use the date and not the time. 
Is there an option to do this without creating a custom column and a power automate flow to capture the time?
 
Thanks!
 
 
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  • Verified answer
    Hamza H Profile Picture
    1,807 on at
    Create Customer Journey based on Created On Time

    Out of the box, Customer Journeys and segments only allow filtering on the date part of datetime fields like Created On, not the time. To differentiate content based on time (e.g., after 4 PM), you will need to add a custom field (like a flag or time bucket) and populate it via Power Automate or plugin to capture the time portion. Then use that field for conditions or segmentation in your journey.

    There isn’t a native way to filter by time in segments or conditional content without custom data prep.

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