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Customer experience | Sales, Customer Insights,...
Suggested Answer

Entity Scoring on Link Clicks Not Cumulative

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Posted on by
My entity scoring model is set up to add points for each link click (i.e., add points for every link click meeting the specific criteria). However, it is not adding to the lead's score for subsequent clicks that meet the criteria:
 
 
I exported the clicks and determined how many points each lead should have based on this model. The delta is substantial:
 
 
Any idea what might be causing this issue? Is it the way I've set up the model?
  • Suggested answer
    Joni Mohamad Profile Picture
    Microsoft Employee on at
    Hello,
     
    Thank you for raising this.
     
    We are aware of this issue and we have already fixed it in the March 2024 release. There is nothing wrong in the way you've set up the model.
    You will not face this issue anymore once you upgrade to the newest release.
     
    Sincerely,
    PM, Microsoft.
  • CU11091232-0 Profile Picture
    9 on at
    Hi, 
     
    I have the same question. I have created this scoring model:

    But for some reason it only take the first click...

    Any suggestions?

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