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Customer experience | Sales, Customer Insights,...
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Which tables in Dataverse store all the marketing activity from Customer Insights - Journey?

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Posted on by 170
We are imlementing Customer Insights - Data, and want to pull in some of the marketing activity to see and analyze which contacts responds to different types of messaging and content. But I am struggling to find where all this info is stored in Dataverse. Does anyone have a link to a reference or an easy overview of what is stored where? Looking for who receoved, opened, clicked, etc,, primarily for emails, to analyse who responds to what content.
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  • Suggested answer
    Muhammad.Affan Profile Picture
    4,620 Super User 2025 Season 2 on at
    Which tables in Dataverse store all the marketing activity from Customer Insights - Journey?
    Hi There,
     
    This link provides information on the access of analytics of various marketing activities:
     
     
    Thanks
    Affan
    If my suggested answer has helped, please mark it as verified.
  • CU03091316-0 Profile Picture
    170 on at
    Which tables in Dataverse store all the marketing activity from Customer Insights - Journey?
    Thanks for the link to all the material on Marketing Analytics, while this is all fine, it is not what I am looking for. We want to do some of the analytics on our own by loading some of the marketing interaction data into Customer Insights - Data and combine it with other information. So I am trying to find where the marketing interaction data resides. To be specific, this kind of data: Which emails have been sent to whom, which did they open , did they click on any links, etc. I am struggling to find which tables in Dataverse contain this information. The data is readily available to be integrated into the Timeline Control by adding a connector and ticking of 1-3 checkboxes, so It must be available somewhere. The question from me is where? I can't find anywhere in the CI documentation on Learn that points me in the right directon.
  • CU03091316-0 Profile Picture
    170 on at
    Which tables in Dataverse store all the marketing activity from Customer Insights - Journey?
    It seems the data are in blob storage outside dataverse. Does anyone have experience in retrieving it from there?
     
    I have also learned that the december release of CI-D will have a preview of a connector to these data.

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