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Website interaction in real time scoring model

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Posted on by Megancs98

Hi community,

I would like to know if it's possible to use website interactions in the new real time scoring models? My client would like to score leads if they visit their website. I know this was possible with outbound marketing, but is there any way to do this with real time scoring models?

If not I was thinking maybe it could be done using a trigger and a journey and if needed triggering a power automate flow?

Thanks again!

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Cui Hao Microsoft Employee on at

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Hi,

After testing, I realized that the scoring model for the Real-time module does not provide an OOB approach to site interaction.

I found a way to indirectly implement site interactions.
You can embed Form into your own website, Form has an interactive method: Marketing Form Visited, when the user visits your website, it is equivalent to indirectly visit this Form, from the realization of the plus or minus points.

But since the test environment can't publish this scoring model, I can't say for sure how it turned out.
You can make reference to this idea of mine, I hope it will be helpful to you.

If my answer was helpful, please click Like, and if it solved your problem, please mark it as verified to help other community members find more. If you have further questions, please feel free to contact me.

Best regards,
Cui Hao

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CU12060602-0 2 on at

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Hi Megancs98,

Yes, it's possible to incorporate website interactions into real-time scoring models. By tracking user behavior on your client's website, you can assess leads in real-time based on their actions. This approach aligns with Adobe Lightroom's smart tagging feature, where the software analyzes photo metadata and user interactions to organize and prioritize images. Similarly, real-time scoring models utilize triggers and journeys to assess user engagement, helping prioritize leads effectively.

Hope this helps!

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Cui Hao Microsoft Employee on at

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Hi,

Do you have any other questions?

If it solved your problem, please mark it as verified to help other community members find more. If you have further questions, please feel free to contact me.

Best regards,

Cui Hao

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Megancs98 78 on at

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Hi!

Im not quite sure how the system will know which lead or contact has visited the website if the person has not filled out anything.. Could someone explain?

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CU04071629-0 on at

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Integrating website interactions into real-time scoring models can optimize lead prioritization effectively. Utilizing triggers and automation tools like Power Automate within your CRM can streamline this process, much like how optimizing UPVC windows enhances home efficiency. For tailored solutions, consider consulting your CRM support.

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