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Customer experience | Sales, Customer Insights,...
Suggested Answer

Triggers and Activities Stopping Journey Progression

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Posted on by 120

See my logic below. As you can see I'm using triggers and activities to log activity before they get to the next email in my customer journey. 

If they open an email, but don't click, will that stop them from getting email #2 and so on?

pastedimage1603801555261v1.png

I have the same question (0)
  • Rudav Nikolai Profile Picture
    105 on at

    Hi,

    Can you please upload a clearer screenshot?

    It is based on what condition you set to the trigger, if the condition is "if email opened", they will move to the next tile.

    If the condition is "If any of link clicked" instead, then they will quit the journey after the time expires.

    Regards,

    Nikolai

  • backinstereo Profile Picture
    120 on at

    So if they didn't open the email, they would stop right there, as well? I want them to go down the email journey regardless if they open any emails or not, yanno? But I also need to track this activity. Thoughts?

    I think if you click it'll open? I'm not sure why my screenshot is so low quality.

    pastedimage1603813968380v1.png

  • Rudav Nikolai Profile Picture
    105 on at

    You can read the documentation introduction:

    https://docs.microsoft.com/en-us/dynamics365/marketing/customer-journey-tiles-reference#branches

    If/then is used for splitting the path: contacts who fulfill the conditions in time will follow the true path. contacts who haven't met the conditions when the time expires will follow the false path.

    Therefore, in your situation, if no clicking behavior is performed by contacts during the period and if no tiles were added to the false path, it can be said that they will quit the journey.

    We can say clicking email equals to opening email, but clicking email is different to click links of email anyway.

    Best,

    Nikolai

  • backinstereo Profile Picture
    120 on at

    If no one uses these types of triggers during the life of a customer journey, and successfully keeping people through the entire path, how is everyone else reporting on their contacts email activity? This has been my only way to see how people are interacting emails, logged at the Contact level.

  • Suggested answer
    Aga M Profile Picture
    Microsoft Employee on at

    Hi backinstereo,

    Thank you for the question.

    You don't need to create triggers in order to track if contacts opened or clicked links in email.
    It is all tracked automatically.

    In order to access this data, pls select a given email in your journey and then click the "View details" link in the "KPI Details" section in the side pane. Clicking the link results in opening detailed email insights. Interaction insights can be found in the "Interactions" section (see the screenshot below).

    Best Regards,
    Aga

    EmailInsights_5F00_v2.PNG

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