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Customer experience | Sales, Customer Insights,...
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Replacement for marketing/subscription list in outbound marketing in the new real-time journey?

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Posted on by 6
Prior to the realtime migration, I was able to create a journey using a subscription/marketing list I created in the CRM app. Now with segments I am unable to do that. We send out emails to companies in a specific sector, how am I to do that now? 
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  • MG-12061735-0 Profile Picture
    6 on at
    Replacement for marketing/subscription list in outbound marketing in the new real-time journey?
    Will marketing lists still be available post June 30th? 
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    Fubar Profile Picture
    2,756 on at
    Replacement for marketing/subscription list in outbound marketing in the new real-time journey?
    You do it as per the link in the earlier post. Your Contacts/leads on your Static Marketing List are Marketing List Members, you just need to enable the Marketing List table for use in Customer Insights Journeys, then create Segment where the Contact/Lead belongs the the respective Marketing List in question.
  • MG-12061735-0 Profile Picture
    6 on at
    Replacement for marketing/subscription list in outbound marketing in the new real-time journey?
  • Alia21 Profile Picture
    58 on at
    Replacement for marketing/subscription list in outbound marketing in the new real-time journey?
    Yeah, this change tripped me up, too, at first. The real-time journeys don’t use the old marketing lists anymore, now it’s all about segments. To target companies in a specific sector, you’ll need to create a segment based on that field (like Industry or Sector in Dataverse). Once that’s in place, you can use the segment as your journey audience. It’s more dynamic than static lists, updates happen automatically based on field values. Just make sure your segment filters are tight so you’re not pulling in unintended records.

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