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Frequency cap in Wave Release - does this include Outbound?

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Posted on by Fiona.

Hello,

I'm performing some testing in our UAT environment on the new frequency cap feature (Preview: Limit the number of messages sent with frequency capping (Dynamics 365 Marketing) | Microsoft Learn), and am wanting confirmation on whether this setting also applies to emails sent using Outbound marketing?

The tests I've performed in Outbound after turning the feature on don't seem to be taking into account the daily limit I've set, and I also can't see a way of turning this disabling this frequency cap for an Outbound journey, in the way you can with Real Time.

Any advice would be appreciated,

Thanks

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Leah Ju Microsoft Employee on at

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Hi Fiona,

Currently, the feature only support real-time marketing journey.

We can't apply the setting to emails sent on the Outbound marketing, it's limit refer to the following link:

https://learn.microsoft.com/en-us/dynamics365/marketing/fair-use-policy

Maybe you can create a new idea through the below URL, then ask your colleagues to raise up the votes.

Ideas (dynamics.com)

Our product team has direct visibility of these ideas and they will implement it on the basis of the highest number of votes received.

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Megan V. Walker 1,841 Most Valuable Professional on at

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Fiona - definitely not for Outbound Marketing and I would highly doubt it will be added to this area in the future. If you look at all of the new functionality for the past 3 wave releases, they are all for Real-time marketing. In Real-time Marketing, once set up, the frequency capping works on Journeys for any commercial messages sent out.

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