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LinkedIn Lead gen to Contacts (subscribers?)

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Posted on by 25

It's quite easy to generate leads with forms on LinkedIn.

But what if those leads are not sales ready and need to be nurtured for a while more?

What we want to do is to be able to capture the lead and create associated contact - with all permissions necessary for e-mail marketing.

In the LinkedIn form I'm able to create hidden fields for "Consent level", "Allow tracking" and e.g. "Do not Allow bulk e-mails" and pass it to Dynamic through the form submission.

How do I get Dynamics to automatically map these custom fields?

  • Haig Liu Profile Picture
    Haig Liu Microsoft Employee on at
    RE: LinkedIn Lead gen to Contacts (subscribers?)

    Hi VladfromcCph,

    I am not sure if this meets your requirements:

    Set contact creation in LinkedIn lead matching strategy to No,

    Create contacts for each lead using custom workflows:

    https://learn.microsoft.com/en-us/dynamics365/marketing/market-to-leads#automatically-generate-contacts-for-orphaned-leads

  • Susanne Sauer Profile Picture
    Susanne Sauer 45 on at
    RE: LinkedIn Lead gen to Contacts (subscribers?)

    LinkedIn fields will only map to free text fields in CRM, not lookup fields. Doesn't matter whether they are hidden fields or public fields.

    We've been struggling with this for quite some time, and so far there seems to be no solution. (see different threads here in the forum)

    Happy if someone tells me otherwise.

    Susanne

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