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If a change is made to the Marketing Email Template used across multiple customer journeys, will that change be reflected in each subsequent message or only in the master template?

Posted on by 160

Hello,

I was not able to find a definitive answer in the online articles to this question: If a change is made to the Marketing Email Template used across multiple customer journeys, will that change be reflected in each subsequent message or only in the master template? 

If a change is made to the Marketing Email Template used across multiple customer journeys, will that change be reflected in each subsequent message or only in the master template?

Context: Client wants the ability to push out brand (e.g. Logos) changes in a master template that will apply to all deployed locations.

Thank you,

Lynn

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  • Suggested answer
    Lynn Drees Profile Picture
    Lynn Drees 160 on at
    RE: If a change is made to the Marketing Email Template used across multiple customer journeys, will that change be reflected in each subsequent message or only in the master template?

    Thank you!

    Lynn

  • Verified answer
    Karl Maybach Profile Picture
    Karl Maybach on at
    RE: If a change is made to the Marketing Email Template used across multiple customer journeys, will that change be reflected in each subsequent message or only in the master template?

    It just changes the template. No existing messages or customer journeys will be affected.

  • Lynn Drees Profile Picture
    Lynn Drees 160 on at
    RE: If a change is made to the Marketing Email Template used across multiple customer journeys, will that change be reflected in each subsequent message or only in the master template?

    Hi, Thanks for your help!

    Here's the question a bit more refined.

    Essentially, the use case is if I change the main Email Template used throughout customer journey’s, will those changes be reflected in the emails in the customer journeys, or does it just change the master template.

    Lynn

  • Verified answer
    Karl Maybach Profile Picture
    Karl Maybach on at
    RE: If a change is made to the Marketing Email Template used across multiple customer journeys, will that change be reflected in each subsequent message or only in the master template?

    Hi Lynn,

    When you create a new design and choose a template, that template content is simply copied into your design. No connection to the template is maintained, so any changes made to the original template won't affect any of the individual designs that are based on it, just as any changes made to an individual design won't affect the templates it's based on.

    This is described in the intro of the following help topic:

    docs.microsoft.com/.../email-templates

    If you are creating an email template and would like it to be more dynamic, then you could add dynamic content as Hao mentioned above. For example, you could customize your content settings to include a logo-name field and use that value to place a specific image in the message. Content settings are specific to each journey, so this technique would let you change the logo based on which journey a message is used in.

    You can read more about dynamic content, including content settings, here:

    docs.microsoft.com/.../dynamic-email-content

    . Karl

  • Verified answer
    LuHao Profile Picture
    LuHao 40,872 on at
    RE: If a change is made to the Marketing Email Template used across multiple customer journeys, will that change be reflected in each subsequent message or only in the master template?

    Hi Lynn,

    Could you let me more details that why would you like to change Marketing Email Template instead of add dynamic contents to Marketing email ?

    As per my understanding for your Context and "deployed locations", do you want to present different logo to clients based on their location ?

    If so, it could be done with dynamic contents like below:

    6371.png

    1538.png

    <p>

    {{#if (eq contact.address1_city 'Los Angeles')}}

        Hello

    <br>

    <img src="la.png">    

    {{else if (eq contact.address1_city 'Moscow')}}

        Привет

    <br>

    <img src="moscow.png">

    {{/if}} 

    {{contact.firstname}}!

    </p>

    Change is reflected by the data of members in segment, and you just add code in Marketing email instead of Marketing email template.

    In a word, dynamic content is the only thing I could relate to "Change",

    please point it out if I have misunderstanding for your real requirement.

    Regards,

    Clofly

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