Dynamic if statement in Subject Line

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Posted on by Cdeyes89

Hi,

Any help would be greatly appreciated.

I've got a host of emails to write in multiple languages for my database. I've got the email templates working perfectly deriving which links to use/text to display based on conditional if statements around the recipient's country. The only place I'm falling down is the subject line. Obviously there is a character limit on this field, and the if statements are taking into account 26 different languages so would never fit this restricted length. Is there another way I can set the subject line in order to get around the character limit? Has anyone else had this issue previously?

Thanks,

Charlie

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NiklasM 25 on at

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Hey Charlie,

from an ESP point of view the limit for the subject line is a max of 998 chars you can enter. I would not recommend to use one email fitting all language versions that you have. I would group them the best by regions. That helps to stay in the limit of the subject line max of chars.

When looking at a target market/language, the focus should be more on personalizing the email for the different audiences rather than the language. So the best way would probably be to create an email version for each language. You can also consider countries with the same language in the segment, thus reducing the maximum number of emails. This is how we did it in any case and it works very well, because as written above, you focus on the optimal targeting and personalization rather than just playing out the right language.

Best regards

Niklas Mages

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