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HELP FOR THESIS ON CRM SOFTWARE

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Posted on by COMO99

HELLO EVERYONE, I'M WRITING A THESIS ON CRM SOFTWARE, CAN YOU HELP ME TO UNDERSTAND HOW IT IS COMPOSED WITH REGARD TO TECHNOLOGIES? THE MAJOR I SCORE BIG DATA , I.A. THEN SHOULD I CONSIDER DATA MINING AND DATA WAREHOUSE? OR DATABASES? I'M CONFUSED, SORRY IF I WRITE WRONG BUT I'M ITALIAN

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Community member 6 on at

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HELP FOR THESIS ON CRM SOFTWARE

Just as a lab report breaks down complex experiments, dissect the CRM software into its technological components. Start with an introduction detailing the purpose and significance of CRM systems, then delve into sections like Data Management, User Interface, Integration Technologies, and Security Measures.
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PerezAguiar on at

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RE: HELP FOR THESIS ON CRM SOFTWARE

You should start by understanding what is CRM? Customer Relationship Management. IN order to "manage" a "relationship" with your customers, you should collect as much data as possible (and store it). If they're persons: birthdate, gender, location. If they're companies: locations, relevant people. And for both of them, based on the Product/Services that you provide, get the history of purchases/interests.

Once all this data is there, stored (on Databases), you can take it forward with a couple tools:

- Business Rules: To provide an advanced follow up or insights on who takes a decision, communication, etc.

- You can leverage on AI to provide insights regarding the process and the customer: how often they show interest in a particular process, how often your processes produce the required result, what kind of other products/services might be of interest?

With this, you can identify 4 components of a CRM:

> Storing the data. Yes, Databases (in plural) will be most of it. And you need to manage relationships between different tables. But also, there might be data that is non-structured (not subject to regular tables): An image, or if the customer has a social network profile that you can follow.

> Presenting the data: The front end part should have an easy model to bring the information grouped and as easiest as possible.

> A business Logic layer, that makes the processing: Workflows, Approvals, Processes to follow. This will ensure that future processes can be modelled and follow the same steps.

> AI, to provide insight on different steps

Regardsd