web
You’re offline. This is a read only version of the page.
close
Skip to main content

Announcements

No record found.

News and Announcements icon
Community site session details

Community site session details

Session Id :
Customer experience | Sales, Customer Insights,...
Answered

Marketing Effectiveness Analytics Documentation

(3) ShareShare
ReportReport
Posted on by 117
I cannot find documentation on how to interpret stats under "Marketing Effectiveness Analytics."
 
I would like to know what the "Effectiveness Score" is measuring.
 
I have the same question (0)
  • Eugen Podkorytov Profile Picture
    243 on at
    Please be aware that the Marketing Effectiveness Dashboard will be deprecated, according this article https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/removed-deprecated-features#features-removed-or-deprecated-in-february-2025.
     
  • Verified answer
    Daivat Vartak (v-9davar) Profile Picture
    7,841 Moderator on at
    Hello BJ-20051632-0,
     
    The functionality that you are looking for is removed by Microsoft by Feb 2025. Refer https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/removed-deprecated-features#features-removed-or-deprecated-in-february-2025 for more details. 
     
    Meanwhile, I am sharing my understanding about the Effectiveness Score.
     

    here are some common marketing metrics that could be rolled into such a score:


    • Conversion Rates: Did contacts complete the goal of the journey (e.g., purchase, sign-up, form submission)? Higher conversion rates would likely increase the effectiveness score.

    • Engagement Metrics: How did contacts interact with the marketing activities within the journey? This could include:

      • Email Open Rates: Higher opens might indicate more relevant content or targeting.

      • Email Click-Through Rates (CTR): Clicks show interest and engagement with the email content.

      • SMS Click-Through Rates: Similar to email CTR for SMS messages.

      • Form Submissions: If the journey includes forms, submissions are a key engagement metric.

      • Website Visits: If the journey drives traffic to a website, those visits might be tracked. 

    • Reach: How many unique contacts were reached by the journey?

    • Cost Efficiency (Potentially): In some advanced effectiveness calculations, the cost associated with the journey might be factored in (e.g., cost per conversion). However, this might be less likely for a general "Effectiveness Score."

    • Lead Scoring (If applicable): If the journey contributes to lead scoring, higher average lead scores of contacts within the journey could indicate effectiveness.


    •  
    If my answer was helpful, please click Like, and if it solved your problem, please mark it as verified to help other community members find more. If you have further questions, please feel free to contact me.
     
    My response was crafted with AI assistance and tailored to provide detailed and actionable guidance for your Microsoft Dynamics 365 query.
     
    Regards,
    Daivat Vartak

Under review

Thank you for your reply! To ensure a great experience for everyone, your content is awaiting approval by our Community Managers. Please check back later.

Helpful resources

Quick Links

Introducing the 2026 Season 1 community Super Users

Congratulations to our 2026 Super Stars!

Meet the Microsoft Dynamics 365 Contact Center Champions

We are thrilled to have these Champions in our Community!

Congratulations to the March Top 10 Community Leaders

These are the community rock stars!

Leaderboard > Customer experience | Sales, Customer Insights, CRM

#1
ManoVerse Profile Picture

ManoVerse 184 Super User 2026 Season 1

#2
11manish Profile Picture

11manish 125

#3
CU11031447-0 Profile Picture

CU11031447-0 100

Last 30 days Overall leaderboard

Product updates

Dynamics 365 release plans