Marketing Effectiveness Analytics Documentation

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Posted on by BJ-20051632-0

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I cannot find documentation on how to interpret stats under "Marketing Effectiveness Analytics."

I would like to know what the "Effectiveness Score" is measuring.

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Dynamics 365 Customer Insights - Journeys

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Eugen Podkorytov 243 on at

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Please be aware that the Marketing Effectiveness Dashboard will be deprecated, according this article https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/removed-deprecated-features#features-removed-or-deprecated-in-february-2025.

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Daivat Vartak (v-9d... 7,841 Moderator on at

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Hello BJ-20051632-0,

The functionality that you are looking for is removed by Microsoft by Feb 2025. Refer https://learn.microsoft.com/en-us/dynamics365/customer-insights/journeys/removed-deprecated-features#features-removed-or-deprecated-in-february-2025 for more details.

Meanwhile, I am sharing my understanding about the Effectiveness Score.

here are some common marketing metrics that could be rolled into such a score:

Conversion Rates: Did contacts complete the goal of the journey (e.g., purchase, sign-up, form submission)? Higher conversion rates would likely increase the effectiveness score.

Engagement Metrics: How did contacts interact with the marketing activities within the journey? This could include:

Email Open Rates: Higher opens might indicate more relevant content or targeting.

Email Click-Through Rates (CTR): Clicks show interest and engagement with the email content.

SMS Click-Through Rates: Similar to email CTR for SMS messages.

Form Submissions: If the journey includes forms, submissions are a key engagement metric.

Website Visits: If the journey drives traffic to a website, those visits might be tracked.

Reach: How many unique contacts were reached by the journey?

Cost Efficiency (Potentially): In some advanced effectiveness calculations, the cost associated with the journey might be factored in (e.g., cost per conversion). However, this might be less likely for a general "Effectiveness Score."

Lead Scoring (If applicable): If the journey contributes to lead scoring, higher average lead scores of contacts within the journey could indicate effectiveness.

If my answer was helpful, please click Like, and if it solved your problem, please mark it as verified to help other community members find more. If you have further questions, please feel free to contact me.

My response was crafted with AI assistance and tailored to provide detailed and actionable guidance for your Microsoft Dynamics 365 query.

Regards,

Daivat Vartak

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