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Business central -> Shopify - SEO

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Hi all,

Does anyone now how to ad SEO on a shopify product in business central?

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Dynamics 365 Business Central

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Sohail Ahmed 11,177 Super User 2026 Season 1 on at

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Hi,

Currently, Business Central's Shopify connector does not support managing SEO metadata (like meta titles, descriptions, or keywords) directly from BC. These SEO fields (used in Shopify for search optimization) need to be edited manually in Shopify after product sync.

If you're a developer, a custom extension could be built to handle SEO data using Shopify’s Admin API. But out of the box, this feature isn’t supported.

✅ Mark this answer as verified if it helps you.

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Gerardo Rentería Ga... 27,280 Most Valuable Professional on at

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Hi, good day
I hope this can help you, and give you some hints. Set up and use the Shopify Connector - Business Central | Microsoft Learn

You can check and ask in the official Shopify Yammer group.

Viva Engage : Dynamics 365 Business Central Partner Community (Formerly: Development) : Shopify Connector for Business Central : Nuevas conversaciones

Best Regards
Gerardo

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YUN ZHU 102,031 Super User 2026 Season 1 on at

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Hi, or you can consider customization.

More details:

https://learn.microsoft.com/en-us/dynamics365/release-plan/2023wave1/smb/dynamics365-business-central/shopify-connector-becomes-extensible?wt.mc_id=DX-MVP-5004336

https://github.com/microsoft/ALAppExtensions/tree/main/Apps/W1/Shopify

PS: Missing a feature? Post or vote for ideas on: aka.ms/BCIdeas

Hope this helps.

Thanks.

ZHU

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Mansi Soni 10,184 Super User 2026 Season 1 on at

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Hello,

https://learn.microsoft.com/en-us/dynamics365/business-central/shopify/walkthrough-setting-up-and-using-shopify#walkthrough-start-selling-products-online

https://learn.microsoft.com/en-us/dynamics365/business-central/shopify/synchronize-items

Hope this resources will help you as well!

Regards,
Mansi Soni

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CU24110506-1 on at

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Standard Business Central (out-of-the-box) does not have "SEO Title" or "SEO Description" fields on the Item Card.

To get the columns shown in your screenshot, you typically have two options:

Use Shopify Metafields: You must configure Shopify Metafields in Business Central. Map a BC field (or Item Attribute) to the Shopify seo.title and seo.description namespace.

Custom Extension: The screenshot likely shows a customized extension (or a 3rd-party app) that adds these specific columns to the "Shopify Product" list to sync them automatically.

Recommendation:
Since this requires advanced configuration or a developer to map the fields correctly, I recommend consulting with an SEO & Integration expert.

🚀 Get Expert Help:

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OussamaSabbouh 17,799 Super User 2026 Season 1 on at

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Hello,

SEO fields for Shopify products can only be edited on the Shopify Product page in Business Central.

BC sends them to Shopify from there.

You can’t add SEO fields on the Item Card unless you develop a custom mapping through Shopify Metafields.

Go to: Shopify → Products → open product → fill SEO Title + SEO Description.

That’s where SEO is managed.

Regards,

Oussama Sabbouh

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Jainam M. Kothari 17,024 Super User 2026 Season 1 on at

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May this can help : https://learn.microsoft.com/en-us/dynamics365/release-plan/2025wave1/smb/dynamics365-business-central/import-export-more-data-using-shopify-metafields

https://www.youtube.com/watch?v=csK63m_mZk0

https://www.youtube.com/watch?v=aLgF4sgQA78

https://www.youtube.com/watch?v=pQ6nTh3xxtw

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