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Different numbers for e-mail performance

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Posted on by Johanna1902

Hey,

I have a customer journey with only one e-mail. When I look at the performance of this e-mail, I see different numbers for e-mail delivery depending on whether I look at the customer journey insights or if I look at the insights of the message (e-mail). Can someone explain this to me?

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Dynamics 365 Customer Insights - Journeys

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Saif Ali Sabri 2,351 Super User 2025 Season 2 on at

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My response was crafted with AI assistance, tailored to provide detailed and actionable guidance for your query.
The discrepancy in email delivery numbers between Customer Journey insights and Email message insights in Dynamics 365 Outbound Marketing is due to:
Journey Context vs. Email Context:
Journey: Shows deliveries within the specific customer journey. It reflects how many contacts processed through the journey's email tile.
Email: Shows total deliveries of that email, regardless of the journey. It includes all sends, including test sends or sends from other journeys.

Filtering/Timing:
Journey insights might be filtered by specific segments or timeframes.
Email insights might have a different reporting timeframe.

Processing Delays:
There can be slight delays in data processing between the different insight views.

Suppression lists and other filtering:
The journey may have suppression lists or other filters that prevent certain people from recieving the email, where as the email insights do not have these same filters.

Concise Solution:
Use Journey insights for journey-specific performance.
Use Email insights for overall email performance.
Consider filtering and timing differences when comparing the two.

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Johanna1902 39 on at

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Hey, sorry I forgot to mention that I'm still using outbound marketing.

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