I am looking for best practices regarding email bounces as we recently moved from ClickDimensions to Customer Insights - Journeys.
How do other organizations manage their hard and soft bounces? I know that Microsoft will not send emails to a hard bounce address for 6 months and treat 5 soft bounces as a hard bounce.
In ClickDimensions we exported the list of bounces and tried to contact them via Outlook to request an updated email address. If we got another hard bounce via outlook, we deleted the email from our CRM.
I don't know if this was the /right/ thing to do, but it worked to get updated email addresses from some people. What are others doing?