Functionality of "Tracking" in Marketing E-Mail

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Posted on by MarcK1991

Hi there,

i set up an E-Mail with a Link to an external URL. At the section "edit button" I do see "Tracking" and there "enable tracking". Below this field there are the options "self", "blank", "parent" and "top".

Can someone explain to me, what these options are exactly? It would also be nice to know what exactly the tracking itself does.

Thanks in advance and best regards

Marc

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Nya 29,056 on at

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RE: Functionality of "Tracking" in Marketing E-Mail

Hi Marc,

It is a concept in HTML.

Using target="_top"
target="_top" within a link tag causes the new page to load in the full body of the window, which is useful if you ever want to break out of the frame set you have created and have a frame less page.

Using target="_parent"
target="_parent" is similar to target="_top" but will refer to the immediate parent of a frame. In more advanced frame usage there may be several nested frames and this allows more control over which frames are specified.

Using target="_blank"
target="_blank" causes the link to open in a totally new browser window, leaving the page with the referring link still open behind it.

Using target="_self"
target="_self" loads the page within the same frame as the link tag.

Here is an example:

'target' Example: blank, parent, self and top : a « Tags « HTML / CSS (java2s.com)